Aloft Launches First Chic Hotel in Europe
One of the global leaders in the hospitality industry, Starwood Hotels and Resorts Worldwide announced the launch of the first Aloft Hotel, Aloft Brussels Schuman, in Europe.
Known as the stylish brand of Starwood, Aloft Brussels Schuman features 147 loft-like chic guest rooms and suites, and hip bars within the property. For an affordable price, jet-setting travelers get the chance to stay at the trendiest urban-inspired hotel with beautiful views of the magnificent city of Brussels.
The luxury guest rooms feature soft beds, walk-in showers, fully-equipped bathroom, and oversized windows with the perfect view of the town. Other amenities include a fitness center, Spa area, events and conference space, and a restaurant offering authentic European cuisine.
“We are thrilled to introduce Aloft to Brussels, a fitting choice for the brand’s debut in Europe,” Roeland Vos, President of Starwood Hotels and Resorts in Europe, Middle East, and Africa said. “The hotel’s strategic location in the heart of the European Quarter makes a bold statement about how the brand is taking its innovative, fresh perspective on hotels to the most important locations around the world.”
Over 40 chic hotels were launched by Aloft Hotel since its debut in June 2008. Currently, along with Belgium, the brand operates in six destinations including the US, the UAE, Canada, China, and India. Continuously going global while in launch mode, Aloft is set to expand its holdings in India and the US, and further plans to introduce the brand in the UK and Thailand.
“The launch of Aloft in Europe underscores the strength of the Starwood network and the power of the Aloft brand,” Brian McGuinness, Senior Vice President for Specialty Select Brands in Starwood, said.
To know more about Aloft Brussels Schuman, check out http://www.starwoodhotels.com/alofthotels/index.html.
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