The Cosmopolitan of Las Vegas Partners with Marriott International’s Autograph Collection
The Cosmopolitan of Las Vegas recently announced that the property has entered into a distribution contract with the Autograph Collection. The latter is Marriott International, Inc.’s portfolio of upper-upscale and luxury independent hotels and resorts, and will offer Cosmopolitan access to one of the largest databases in the hospitality industry. The agreement also offers strong and established relationships in the group and convention markets.
“This opportunity creates a powerful partnership for The Cosmopolitan and the Autograph Collection by aligning interests, broadening market share and driving growth,” explained commented John Unwin, Chief Executive Officer, The Cosmopolitan of Las Vegas. “This platform enables us to build an iconic luxury brand at the heart of the Las Vegas Strip while simultaneously leveraging the 7th largest retail website in the world. The partnership also provides the Autograph Collection entry into the Las Vegas market.”
Set to open on December 15, 2010, the Cosmopolitan of Las Vegas will introduce a new category in the Autograph Collection and will be the brand’s largest property as well as its first casino resort. The upscale hotel offers a new perspective on Las Vegas luxury and will be in good company with other Marriott brands including The Ritz-Carlton and EDITION, Marriott’s new lifestyle brand developed in collaboration with Ian Schrager.
Because of the partnership, the Cosmopolitan of Las Vegas will be benefitting from full participation in the award-winning Marriott Rewards guest loyalty program. The program drives customers in the leisure, corporate and group markets. Additionally, as part of the Marriott family of brands, The Cosmopolitan will also be featured as a partner hotel on The Ritz-Carlton website, easily one of the world’s biggest retail websites.
“Marriott has been looking for some time for an iconic property in the heart of the Las Vegas Strip and The Cosmopolitan exceeds our expectations for inspiring design, luxurious rooms and meeting space that will draw the world’s top customers year-round,” said J.W. Marriott, Jr., Chairman and CEO, Marriott International. “We’re very excited to be working with The Cosmopolitan’s ownership group and seasoned management team to raise the bar on the Las Vegas experience. Our new Autograph Collection delivers the power of our world-class sales engines while promoting the independence of The Cosmopolitan brand.”
The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd., situated at the heart of the Las Vegas Strip, directly between CityCenter and Bellagio. The resort features a uniquely vertical multi-tower design that offers guests a stunning view of the Sin City. The new 2,995-room resort features oversized residential-style living spaces with spacious, one-of-a-kind private terraces. The property’s luxurious amenities include a 100,000 square foot casino, a wide array of unique boutiques, Sahra Spa & Hammam, three unique and exciting pool experiences, multi-level integrated nightclubs and of state-of-the-art convention and meeting space sprawling 150,000 square feet.
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