Starwood Launches New App for BlackBerry-using Customers
Starwood Hotels and Resorts Worldwide, Inc. and its award-winning Starwood Preferred Guest program launched a new application for BlackBerry smartphones, where BB users can browse and make reservations at 1,000 Starwood properties across the globe.
SPG App is the latest application where members can manage their bookings, view their Starpoint balance, verify recent account activities, connect with customer service, get directions and maps to their hotel from their current location, and even access TheLobby.com – the SPG blog that features travel trends and trips.
“SPG members who use this application with their BlackBerry smartphone have an incredible tool at their fingertips. With its range of useful functions and user-friendly interface, the SPG App invites members to tap into and experience the power of the Starwood Preferred Guest network,” said David Godsman, Vice President of Global Web Services for Starwood Hotels & Resorts Worldwide, Inc. “Mobile access is increasingly important for the fast-paced lifestyles of our members and we are committed to providing solutions that enhance their experience while on the go.”
In line with the launch, SPG will give away 100,000 Starpoints to two lucky members who download and log on to the new application by September 30, 2010. The Starpoints can be redeemed by the winners for Free Nights, Award Flights on over 350 airlines with SPG Flights. It also includes VIP access to some of the season’s hottest concerts, and once-in-a-lifetime experiences through the SPG Moments online auction, and much more. To become a Starwood Preferred Guest member visit SPG.com. Official rules can be found at spg.com/BBsweepsterms.
CSC, a worldwide technology and consulting services provider, was chosen to create the mobile application for Starwood’s customers who use BlackBerry smartphones. CSC ensured that they delivered a user-friendly application, which is also supported across numerous technology platforms.
The SPG App is now available on BlackBerry App World™ (www.blackberry.com/appworld) or by visiting spg.com/BBapp.
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